Archive

June 2020

Browsing

For over forty years, Americans could count on three things: death, taxes, and ending their week with a celebrity excitedly shouting “Live from New York, it’s Saturday Night!” from their television screens. Since 1975, the sketch comedy variety show has racked up awards and accolades, faced controversies, fended off multiple cancellation attempts, and managed to somehow remain culturally relevant week after week. After 45 years on the air, the show has been written about and…

For most businesses, the year brings with it ebbs and flows, ups and downs. This fluctuation can often be associated with annual events and the products you are selling. While it can be daunting to stay on top of everything happening around you, establishing a retail moment focused marketing rhythm can address slowness and maximize big holidays. With a little bit of process and a few tools, you can get in front of these opportunities and…

We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including: Social media advertising Cross-channel advertising Attribution Mobile advertising Display advertising Retargeting Best estimated ROI for customers Leader for small business satisfaction using AdRoll G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered…

Getting brands to spend on advertising has always been a hard sell. Every ad dollar that agencies invest on behalf of their clients must be accounted for and ROI proven. Brand uplift, increased revenues — these are just some of the everyday demands on agencies’ performance. If all that isn’t enough, add a global pandemic to the mix. In 2020, agencies found themselves contending with a totally altered consumer landscape, seriously worried clients, slashed ad…

Marketing is similar to rock climbing; it requires strategic thinking and the utmost focus to climb to the top. It’s also an upward struggle, especially for small businesses going up against big-box retailers with bottomless dollars.  Topo Designs — an apparel and bag company that celebrates the Colorado lifestyle — is familiar with this struggle. Although they’re rock solid in their brand identity and the quality products they offer, they don’t have the clout or…

E-commerce has been on the rise for several years, and even a global pandemic can’t put a stop to that progress. Though the increases won’t be quite as stark this year (eMarketer predicts a 16.5% increase, down 20% from last year’s increase), consumers are increasingly interested in purchasing goods and services in almost every category online. Whether you’re competing with other direct-to-consumer (D2C) brands or you’re up against big marketplaces like Amazon, adding the right…

When you’re a small business owner, you probably have a lot to worry about while growing your business. Sometimes, things like measuring analytics or tracking your marketing campaigns are pushed to the back of your to-do list. But with the right set of tools and a directed focus, measuring the effectiveness of your marketing channels can be the big first step that your small business needs to scale on a limited budget. Chances are, you’re already…

In an e-commerce world that continually evolves, brands are learning to leverage technologies to engage new markets and speak to new consumers. To stay competitive, marketers need to tell stories and deliver experiences that reflect the changing desires of consumers. That means personalization — creating content and creative tailored to each potential customer. Without customization, even brands with excellent reach across digital marketing channels will struggle to connect with consumers and remain relevant. Dynamic creative…

Marketing teams are continually searching for the perfect email cadence. Since audiences and industries vary, and consumers continue to adjust their expectations and preferences, this is a common question without a single definitive answer. However, it’s important to analyze because email workflows that aren’t optimized can miss opportunities to convert more, or even offend recipients.  If you send too many emails too quickly, your list and most internet service providers (ISPs) are more likely to…

Prior to the launch of  General Data Privacy Regulation (GDPR), many were concerned about how they would be able to effectively market to consumers. These concerns weren’t unfounded — in fact, there were reports that some brands lost up to 80% of customers in their email lists. This change forced businesses to rethink the customer experience. In a survey by Smart Insights, 41% of consumers said that post-GDPR, they were feeling better and more confident…