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May 2020

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One thing is clear about the retail fashion industry — it’s absolutely huge. Worldwide, annual revenue stands at $2.5 trillion. But it’s not all smooth sailing. The industry is plagued with overproduction — 30 to 40% every season — which makes it incredibly competitive. Plus, the industry is moving away from the traditional spring/summer, winter/fall dual season concept in favor of a more economically viable, on-demand supply. Retail apparel brands are under constant, ever-increasing pressure…

So far, we’ve covered a lot of ground (if you haven’t yet, check out Email Marketing 101: Audience Building and Email Content). We discussed building an audience, creating segmentation, and also outlined best practices for putting your email together. Next in line is how to launch your campaign, analyze results, and maximize your performance. On how to build your audience and email content: Launching Your Campaign  There are a few different ways to structure your…

Read enough brand profiles and a couple of things become very obvious: profile writers all use the same thesaurus, everyone forgets that the primary activity of meteorites is falling down (making “meteoric growth” a strange way to describe something not actively crashing and burning), and startup success is easy, instantaneous, and directly controlled by an all-powerful founder who’s cofounders are really just along for the ride. After a while, the profiles all run together into…

Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023. To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. So, how does one get started constructing a successful email marketing campaign? Let’s start from the…

Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…

The world after the coronavirus will be a very different place. As the shockwaves subside, people everywhere are debating what the new “normal” will look like. The big repercussions for globalization, urbanization, and foreign trade will take years — if not decades — to unfold. In the meantime, brands are focusing on better understanding what consumers want and need during this time of transition. Here are 13 ways that consumer behavior is evolving post-pandemic, and the…

With #StayHome being the main message during COVID-19, consumers worldwide have no choice but to hang out in their living rooms and kitchens. In the U.S., 57% of people surveyed said they were cooking more because of the pandemic. For direct-to-consumer (D2C) cookware and home appliance brands, this period of increased interest in home cooking is the ideal time to disrupt the market and attract customers. With 88% of organizations in the U.S. encouraging or requiring…

The only thing we can be sure of in life is that nothing is certain and that change is inevitable. As we continue to confront the world’s biggest public health challenge of this generation and subsequent changes to the economy, one thing has become crystal clear. Change management is the number one marketing skill — especially when it comes to maintaining and growing direct-to-consumer (D2C) brands. If you haven’t already, check out these post-coronavirus trends to…

As the post-coronavirus era gets closer, no one knows exactly what it will look like, or how the Great Lockdown will affect consumer behavior in the long term. During the crisis, many retailers shifted their focus online, creating a new e-commerce landscape with more competition than ever before. Having said that, direct-to-consumer (D2C) brands are by nature digital-first, so they’ve already got a leg up over traditional B2C brands. This pandemic is an unprecedented event…

With many state shelter-in-place orders still in full effect, brands of all sizes are facing increasing challenges competing with big-box retailers. Help support smaller brands when you #shopsmall and make purchases directly from their e-commerce stores.  1.) There’s no getting around it: we’re all spending a lot more time inside. There’s no better time to invest in your comfort with a new fully organic mattress from Avocado, complete with up to 1,414 pocketed support coils…