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May 2020

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Trust is a vital element of any successful brand, no matter the industry. 81% of consumers say that trusting a brand is the key factor in making a decision to purchase. For companies in the finance space, the customer’s very paycheck, investment, or mortgage is at stake, which means trust is more critical than ever. Here are best practices for ad creatives that direct-to-consumer (D2C) brands in the finance industry can adopt to get their…

The world after the coronavirus will be a very different place. As the shockwaves subside, people everywhere are debating what the new “normal” will look like. The big repercussions for globalization, urbanization, and foreign trade will take years — if not decades — to unfold. In the meantime, brands are focusing on better understanding what consumers want and need during this time of transition. Here are 13 ways that consumer behavior is evolving post-pandemic, and the…

With #StayHome being the main message during COVID-19, consumers worldwide have no choice but to hang out in their living rooms and kitchens. In the U.S., 57% of people surveyed said they were cooking more because of the pandemic. For direct-to-consumer (D2C) cookware and home appliance brands, this period of increased interest in home cooking is the ideal time to disrupt the market and attract customers. With 88% of organizations in the U.S. encouraging or requiring…

The only thing we can be sure of in life is that nothing is certain and that change is inevitable. As we continue to confront the world’s biggest public health challenge of this generation and subsequent changes to the economy, one thing has become crystal clear. Change management is the number one marketing skill — especially when it comes to maintaining and growing underdog direct-to-consumer (D2C) brands. If you haven’t already, check out these post-coronavirus trends…

As the post-coronavirus era gets closer, no one knows exactly what it will look like, or how the Great Lockdown will affect consumer behavior in the long term. During the crisis, many retailers shifted their focus online, creating a new e-commerce landscape with more competition than ever before. Having said that, direct-to-consumer (D2C) brands are by nature digital-first, so they’ve already got a leg up over traditional B2C brands. This pandemic is an unprecedented event…

With many state shelter-in-place orders still in full effect, brands of all sizes are facing increasing challenges competing with big-box retailers. Help support smaller brands when you #shopsmall and make purchases directly from their e-commerce stores.  1.) There’s no getting around it: we’re all spending a lot more time inside. There’s no better time to invest in your comfort with a new fully organic mattress from Avocado, complete with up to 1,414 pocketed support coils…

From the lack of structure to feelings of isolation from the team, working from home (WFH) can be challenging. Add kids to the mix, and the frustration is real — it can be difficult to create some sort of routine for the little ones while you’re distracted with work most of the day.  That’s why we’ve put together some resources to help. In this post, we explore different activities to engage the whole family during…

Q1 of 2020 turned out to be a complete surprise (and not in a good way), due to the unprecedented COVID-19 pandemic that upended the global economy within just a few weeks. For many consumer segments and brands, Q1 has a sad story to tell, reflected in some of the dismal earnings reports that recently came to light. For other companies, Q1 results are unexpectedly better than forecast, and in some cases, even very good.…

Forex trading (FX) just might be one of the biggest industries ever to exist. In 2019, the global forex market was said to be worth $1.94 quadrillion, with daily trading volume 53x that of the NYSE. It’s also a fairly young market, with 43% of traders made up of millennials, and just 15% over age 45.  It’s no surprise then that marketing in the young, fast-growing world of forex and crypto is tough. Given the…