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April 2020

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Spring is a time of renewal. Of growth and re-growth. That feeling of cleaning out the old to make way for the fresh and the new. Over our 13+ years helping brands globally reach their customers, we’ve experienced many springtimes together, both literally and in our business. We’ve planted seeds along the way, nurturing something bigger and bolder, and we’re thrilled to unveil it today: the new AdRoll E-Commerce Marketing Platform. Moving beyond just ads,…

More and more, online shoppers are turning away from traditional branded advertising in favor of user-generated content (UGC). This organic form of online advertising is a powerful tool for brands looking to increase engagement with their followers. Here’s how it works, why you should learn to master it for your business, and some examples to help inspire.  What Is User-Generated Content?  User-generated content is any combination of text, imagery, and video posted by actual users, rather than created…

Things are changing fast during the coronavirus outbreak, and businesses are being forced to adapt. Small businesses, in particular, have been severely impacted. However, these vital businesses are resilient, and many of them have made pivots to accommodate their customers in our new “social distancing” world. As a global community, we can support these one-of-a-kind brands by buying directly from their e-commerce stores. We’ve compiled a list, organized by category, of direct-to-consumer (D2C) brands for…

Email subject lines are the first thing that email recipients see in their inbox. It’s your introduction to the viewer, and it determines whether they will choose to engage with your brand or not. Those 40 characters could get someone excited to read your email or annoy them enough to send it straight to the junk folder.  Subject Lines: Best Practices Creative, compelling, and informative email subject lines capture the interest of recipients and encourage…

As the coronavirus crisis unfolds, many small businesses are searching for any available tools and resources to help with their finances. That’s why NextRoll has partnered up with Womply to provide small businesses streamlined access to forgivable emergency loans through the federal Paycheck Protection Program (PPP). We recognize that small businesses are in a vulnerable position, and our goal is to help people get resources as fast as they can. If you have questions around…

If there’s one industry that many would expect to do well during the COVID-19 pandemic, it would be health and wellness. Some — like at-home fitness companies — are finding innovative ways to win with new and existing customers. Vitamin, supplement, and other alternative health and wellness companies are also having to get creative to overcome the challenges unique to their industry. Some of these challenges are similar to what other retailers are facing, like…

The rise of direct-to-consumer (D2C) brands has led to a rise in new product ideas and brand concepts, and this is driving a growing market of third-party companies and platforms offering specialized solutions for the D2Cs’ entrepreneurial needs.  Many D2Cs are building thriving businesses entirely out of third-party platforms. Others choose to use third-party providers just for some aspects of the business, while yet other D2Cs maintain their entire business pipeline in-house. There is no…

Companies all over the world are doing their part to help out during the coronavirus outbreak. In addition to offering resources and contributing to important causes, brands are also altering their imagery and messaging to help promote safety and unity (in spirit).  Below, we take a look at how well-established companies such as McDonald’s, Chiquita Banana, and Coca-Cola are encouraging social distancing through their logos and taglines.  McDonald’s  McDonald’s was one of the first brands…

Furniture might seem like the last concern for people facing a pandemic. It’s not a typical panic buy, like toilet paper or eggs, that has led to Costco and Walmart to have some of their best months ever. But the need for comfortable and productive spaces during quarantine has opened up a tremendous opportunity for furniture brands. Companies that make the right moves can set themselves up to win big, both during and after the…

Quick survey: When was the last time you physically went to a bank to do multiple transactions? While traditional banking won’t be going anywhere soon — after all, people still need to speak to customer representatives for dozens of transaction types, inquiries, and concerns — there’s no doubting the changes we’ve seen in the banking sector. Chances are, you’re part of the majority of people who’ve made the switch to online banking and mobile. And when…