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April 2020

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We could all use a boost right now. Particularly small businesses, who are being hit with uncertainty from all angles — whether that’s pivoting to new products or audiences, focusing more on online strategies, or just trying to stay in business. It’s a challenging time.  That’s not to say that it’s without opportunities. You may have to look harder and be more creative to spot them, but there are opportunities for just about every brand…

When you’re restricted to your home, it’s natural to feel a sense of powerlessness. While healthcare workers are battling the virus frontlines and businesses are struggling to stay afloat, you may be yearning to extend a helping hand. The great news is that there’s no shortage of opportunities for you to help in meaningful ways.  That’s why NextRoll Gives Back pivoted to find new ways for Rollers to show up for their community during this…

When people think about articles of clothing that have left a permanent mark on fashion, most likely imagine a piece of couture from a classic French or Italian designer. Some might picture streetwear giants like Supreme or Comme de Garcon. Some might even make compelling cases for a company like Bonobos, which primed the world for direct-to-consumer (D2C) clothing companies with their easy-wearing chinos, or Indochino, the first mainstream online made-to-measure suit company. Few people…

Since the coronavirus outbreak, there’s been a profound, necessary shift in consumer behavior. Shoppers are making fewer trips to grocery stores and are instead turning to apps to replenish their food supplies and essentials. They’re also unable to go out to their favorite restaurants and are instead left to fend for themselves in the kitchen. With that extra time (and extra appetite for delicious, comforting food), more people are turning to meal delivery services. Companies…

Modern consumers want to feel seen and appreciated by the companies they love — especially on social media. They’ve also come to expect customized product recommendations and special offers that are tailored to their specific interests, rather than generic ads and emails. This is where personalized marketing comes in— it’s an excellent strategy for increasing sales and earning the loyalty of your audience. Let’s explore seven actionable tips that you can integrate into your marketing…

We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

The way any business operates today has completely changed from 6 months ago. Now more than ever, it is critical that you ensure that both new and returning customers are happy. Consumers are more hesitant to buy, but regardless if they purchase from you, they will remember the experience that you create for them. This is why fostering customer loyalty should be a top priority for every brand.  Customer loyalty has to do with every…

It took less than two weeks for the Small Business Administration’s (SBA) Paycheck Protection Program (PPP) to run out of money. The program was set up to help small business owners cover payroll, rent, and other eligible expenses while the economy was shut down as a result of the COVID-19 pandemic. The program was passed at the end of March, began taking loan applications on April 3, and was officially out of funding by April 16.…

If your company isn’t using Instagram Stories, it’s time to catch up — over half the businesses on Instagram are using this feature to engage with and delight their audiences. Let’s explore the benefits of Instagram Stories, how to get started, and best practices to incorporate into your social media strategy. For more on social media best practices: Why Create Instagram Stories? Unlike regular Instagram posts, Instagram Stories disappear after 24 hours. However, despite the…

There’s an old myth that the word “crisis” and the word “opportunity” are the same in written Chinese. This isn’t exactly true, but it’s close enough that it’s taken off in popular culture, becoming a go-to for motivational speakers, corporate consultants, counselors, and CEOs. Aside from the linguistic misconception, there’s a reason that this concept has stuck around: crises precipitate change, and brands that are ready and able to meet that change have a lot…