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March 2020

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The novel coronavirus pandemic sweeping the globe has already drastically changed the way society operates. Between shelter in place orders, massive closures, disruptions in supply chains, and a sense of impending dread, 2020 is likely to go down as a year future students learn about in history books. But is it changing the way healthcare operates? Telehealth and telemedicine are not new. The earliest recorded incident comes from an anonymous letter to The Lancet in…

The effects of the coronavirus outbreak are cropping up everywhere we look: in restaurants, downtown nightspots, suburban shopping centers, and almost every small business across the globe. It’s exceptionally hard-hitting for companies with products and services that are considered “non-essential” during a pandemic, including furniture and plant shops. While it may seem like an irrelevant time for the home and garden industry, this isn’t so — as more people are spending time indoors, they’re looking…

When an unusual global event strikes, some products are naturally going to be winners — and for little reason other than circumstance. During the COVID-19 pandemic, as people remain at home and health and hygiene become the most important issues of the day, numerous health, wellness, and home product direct-to-consumer (D2C) brands are seeing a huge influx of customers. In the U.S., 32% of consumers have purchased more health and wellbeing products, and 45% have…

It goes without saying that teachers and professors weren’t prepared for a global crisis that would require a pivot toward virtual learning. “Surprised” is probably an understatement — schools and institutions around the world are shutting down at a rapid rate in an attempt to contain the coronavirus outbreak. It’s no surprise, then, that MarketWatch has dubbed this time as “online education’s moment” — a time where this particular industry can help minimize educational disruption.  …

If you’re a marketer working in the B2C finance sector, you probably know how challenging it is to stand out from the crowd. While finance used to be a face to face industry, this isn’t the norm any longer — from foreign exchange to insurance, everything has moved almost entirely online. To get through the hurdle of attracting customers (and keeping them), you need to have a display and email campaign that’s specifically targeted to…

Times of crisis tend to leave permanent imprints on the people that live through them. For personal crises, these marks are often similarly personal — idiosyncrasies, habits, quirks. But when the crisis is global, the marks are often left on whole societies, and sometimes on the entire world. These global scars shape consumer behavior in large ways, changing expectations and norms in ways that seemed unthinkable before they happened. These changes happen fast, and can…

Amid the COVID-19 outbreak, direct-to-consumer (D2C) brands across the globe are feeling the financial pinch due to millions of people staying at home and avoiding unnecessary shopping trips. The cure for the virus may still be in the works, but the cure for business owners relies on the public and their transition to digital. During this time, when consumers are adjusting along with their local businesses, it’s essential to practice gratitude and remind customers of…

“I was asked what I thought about the recession. I thought about it and decided not to take part.” These are the famous words of Sam Walton, the founder of Walmart, who instinctively knew what every successful entrepreneur knows — booms and recessions are an inevitable part of life.  From the Great Depression of 1929 to the post-WW2 recession, the 1980 meltdown, the 2000 dot-com bubble, and the 2008 housing bust, one thing is certain…

As a direct-to-consumer (D2C) business, one way to build business is to create a strategy to attract the attention of different generations. The latest generation to come of age is the centennials, aka Generation Z, born between 1997 and 2012. Today, they are ages 8 to 23. The older centennials are not only in the workforce; they also represent a large part of the consumer market. In fact, by the end of 2020, centennials will…

According to CRM expert Paul Greenberg, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” The bit that stands out is “chosen by the customer” — out of all the brands that exist in the e-commerce space, your customers decide to interact with yours. And as a business, the significance is enormous: When customers choose to interact with your brand, this means that they trust in…