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February 2020

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The Dolls Kill brand has been compared to Nasty Gal and Hot Topic. These comparisons seem valid on the surface. Like Hot Topic, Dolls Kill is plugged into the rock and roll ethos that elevates the middle finger (pun intended) into a statement of identity, and like Nasty Gal, Dolls Kill thrives and wallows in the risque and the untoward. But both of these comparisons miss something: Dolls Kill is really the anti-Supreme.  That might…

There are very few industries that are as reliant on brand awareness strategy as the film industry. The cyclical nature of the business creates a constant necessity for the reach and engagement of new ticket buyers. This is something that film studios, big and small, all have to contend with; however, the deck is stacked against smaller, less resource-rich competitors. Smaller production companies and studios don’t have the resources to compete dollar for dollar with…

Nowadays, marketing is less of an art and more of a science. While marketers used to rely on their instincts to gauge what was and wasn’t working, they now swear by data measurement for success. So, what’s the best way to measure the impact of your work, and how do you accurately attribute success to your marketing campaigns? The answer lies in the special codes added to the end of your URLs. Let’s explore the…

In cities big and small, it’s become alarmingly common to see more and more brick-and-mortar shops’ going out of business sales. Over the past year alone, approximately 9,300 shops closed their doors for good. Considering the costs associated with owning and operating these shops and the number of purchases made online, this makes sense. In 2019, e-commerce businesses made $601.75 billion, which is a 14.9% increase from the previous year. With more customers utilizing the convenience of online…

Many people use emojis while texting — it breathes life into the conversation and reinforces the meaning behind the words (ex. “Wow, I can’t believe I ate that whole pizza by myself 🍕😵”).  So, if you’re wondering whether you can do the same with your social media and email marketing efforts, the answer is yes 👌 — but within reason. Let’s explore the pros and cons of emoji marketing.  What Are Emojis? Emojis are small animated…

So, what is psychometrics? The dictionary definition describes it as the “science of measuring mental capacities and processes.” I’d encourage the folks reading this to think about it as “what drives people to act or behave in a certain way.” For example, why would my team choose me to write this blog? Well, from their interactions with me, they know that I’m quite passionate about the topic of personalization. They also know that I’m highly meticulous and conscientious.…

We’ve successfully (almost) survived February — corporate America’s month of choice to shower you with everything pink, floral, and chocolatey, while reminding you of your relationship status…or lack thereof. Whether you’re thrilled about your fiery romance or mourning ghosts of dating’s past (don’t worry, we’ve all been there), we’re excited to announce a relationship builder that doesn’t include awkward small talk over tequila sodas: introducing Brand Match, powered by AdRoll. Two Is Better Than One…

In the past, customers were limited to a couple of avenues for customer service inquiries: in-store and over the phone. Now, thanks to the rise of technology, customers have a variety of service channels to choose from — including Facebook, Instagram, and all of the channels that fall under the social media umbrella.  That’s right — social media channels have evolved into more than advertising and marketing platforms; they’re also now one of the top…

Unlike traditional media like television and print, the internet is interactive, and the relationship between a brand and its customers online is a two-way street. Brands rely on customers to participate in that relationship — by engaging with the brand and eventually purchasing the product or service. In this environment, brands need a compelling call to action (CTA) to motivate a customer to participate. A CTA is a link or button on a webpage —…

For many direct-to-consumer (D2C) brands and marketers looking to forge ahead with their digital strategy, consolidating resources, and gaining clarity on how to get started are not the most challenging steps. The billion-dollar question is really how to put together an action plan that turns a digital strategy into a reality. More and more businesses are adopting a digital mindset as they try to capture revenue and boost their customer lifetime value (CLV).  According to eMarketer’s…