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February 2020

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If you’re an e-commerce retailer, the thought of selling offline might be unappealing because of the high cost. Understandable, because then you’d have to take multiple costs into account, such as rent, paying utilities, organizing your storefront, and stocking inventory. However, skipping out on engaging directly with the public could be a huge missed opportunity. According to a recent survey, consumers prefer physical stores because of the “ease, immediacy, and experience.” So, what’s the happy…

“Brand transparency” is much more than a buzzword; these days, brands need to be transparent in everything they do. Although it may seem like a simple idea, maintaining transparent operations doesn’t necessarily come naturally, particularly in larger companies where there are more people, layers, and complexities involved in the business. But before delving into those complexities and how to harness the superpower abilities of brand transparency, let’s take a look at what it is and…

How do you know if your campaigns and initiatives are working? Having the right measurement tools and being able to attribute results to activities allows you to claim victory when you’re making a positive impact, and fix problems when they arise. As you work through this section, think about how you evaluate the effectiveness of what you’re doing, and how you would like it evaluated by others. Measuring Key Performance Indicators (KPIs) Now that you’ve…

You know the trope around romantic comedies — “unserious,” “cheesy,” and “clichéd.” However, according to Aja Romano, Internet Culture Reporter at Vox, “their predictability is a huge part of their appeal.” And that’s exactly why romcoms are my favorite genre — they make me feel hopeful for a fairy tale future that may only exist in stories and films. But between the meet-cutes, classic misunderstandings and guy-chases-girl-to-the-airport scenes, I’ve realized that there are a lot…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…

Whether an e-commerce business is just starting out or trying to grow, there can be an overwhelming number of factors to consider. Product development, marketing, social media, customer service, and many others require thought and attention for a business to be successful. With so much to consider, it’s easy to overlook one of the most important components: logistics. E-commerce logistics are critical to success — if a business can’t get a product to its customers…

The new decade began with a bang for online data privacy. On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. The CCPA is a new data privacy law that changes the way consumer data is collected and processed by businesses — inside and outside of California. Which businesses are affected? How is compliance achieved? What does it mean for data management processes? These questions and more will be answered in this…

Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…

Note this blog post’s banner with all of the hearts. 💖 It’s not just a design choice — it was chosen because it’s February, the month of love, which brings us to why seasonal marketing is so important. Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here’s how to get seasonal marketing right for your business. What’s Seasonal Marketing? It’s no surprise that at certain times of the year,…

Data is everywhere. Whether it’s web traffic, buyer behavior, or social media engagement, there are numbers for everything. In the Data Never Sleeps report, DOMO estimates that 1.7MB of data will be generated for every person per second in 2020. Many popular analytics platforms help to process and understand the massive amounts of data being generated; however, not all analytics are the same. While most analytics report and assess what has already occurred, predictive analytics…