Archive

January 2020

Browsing

Mounties, poutine, Degrassi, Ryan Reynolds. Canada has given the world a veritable cornucopia of goodness over the years. That last one is the subject of this month’s Unrolling — the AdRoll series in which we take a deep dive into the challenger brands that are breaking and remaking not just their industries but popular culture. Ryan Reynolds makes for a particularly interesting topic because he simultaneously manages to be a person, a brand, and a…

Whether it’s stunning visuals on Instagram or a fun quiz on Facebook, social media platforms allow direct-to-consumer (D2C) companies to connect with consumers by sharing engaging content about their products and services. Until recently, social media has been all about referral traffic to your website. Now, however, you can use your company’s social media presence to drive your sales directly through social commerce. Why Social Commerce Is Critical for E-Commerce Social commerce is selling products…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…

It’s safe to say that 2019 was an eventful year for direct-to-consumer (D2C) companies. From Shopify creating its fulfillment network to help online retailers overcome logistical challenges to e-commerce sales increasing 18% during the holidays, last year proved to be an exciting, yet challenging time for D2C companies. As we settle into 2020, here are four big e-commerce strategies, in no particular order, that you’ll want to know about to edge out your competition.  Create…

Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…

Email is the lifeblood of e-commerce brands. Why? Because email marketing is one of the most engaging and (if planned well) cheapest marketing strategies out there. With email marketing, you have a lot of freedom — you could control the flow of information your audience gets, the time they get it, and create different paths based on your needs.  If you’re just getting started with email marketing, it may seem a little daunting. However, we’re…

Years ago, to create successful customer loyalty programs, companies would just enroll customers and give them some discounts and maybe occasional free shipping. But today, customers have become more sophisticated and demanding. They expect a higher level of personalization and engagement that recognizes who they are and what they want. And they also expect brands to listen to them. In other words, today’s consumers increasingly want to be both seen and heard.  Direct-to-consumer (D2C) brands,…

Just as you can repurpose a glass jar into a flower vase, you can repurpose a blog post into an infographic or a video into a series of blog posts. Let’s explore how to repurpose content and the benefits that come with it. “Why Should I Repurpose Content?” There’s a misconception that for content to be valuable or successful, it has to be consistently fresh and trendy, while old content belongs in the trash. But,…

The internet has made it easier than ever to start a business. The bar of entry for new entrepreneurs has become so low that direct-to-consumer (D2C) brands have seemingly sprouted out of nowhere. With the number of potential customers out there, it makes sense. According to DigitalCommerce360, e-commerce sales reached $3.46 billion in 2019. The caveat to this is that the market and retail space has become overly saturated. With between 12 to 24 million…