Archive

December 2019

Browsing

Amazon has become, and remains, the go-to marketplace for online direct-to-consumer (D2C) sellers, thanks to its vast distribution capabilities and wild popularity among consumers worldwide. Growing small businesses can harness the platform’s audience to appear in front of customers and generate more sales.  Despite the potential for growth on Amazon’s platform, even the bright possibilities presented by this broad reach is overshadowed by rampant counterfeit products and price-cutting by unauthorized resellers. In this article, we’ll…

Strong, working relationships are the key to the success of any team, no matter the arena. The Chicago Bulls didn’t win six NBA titles without Michael Jordan and Scottie Pippen. Without Lennon and McCarthy working their song-writing magic, The Beatles would’ve never revolutionized music and culture. The fact is that partnerships are one of the foundational pieces of any successful team or organization. This idea has influenced the relationship between us and the direct-to-consumer (D2C)…

Brand awareness has been all the rage for direct-to-consumer (D2C) brands spanning across industries and verticals. D2C brands like Glossier and Outdoor Voices have not only found success in building awareness but also in creating communities of faithful customers. While any business would envy these brands’ abilities to turn fans into loyal customers, there are a few obstacles keeping them from doing so. Chiefly, knowing how to increase brand awareness. There is a lot that goes into a brand…

Customer retention is a big deal. Hyping up your brand and even getting the first sale is relatively easy compared with the struggle that many businesses face in trying to keep their customers once they’ve found each other. As a result, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. What are the top five customer retention marketing trends that’ll help you the most in the…

There’s always been an obsession for everything “new.” From technology to strategies (and everything in between), the culture at large has adopted the mantra, “new is always better.” While new ideas are necessary for the further development of our society, it’s important not to discount things that are perceived to be passé as ineffective and irrelevant. For marketers, that can be as simple as committing to tried-and-true strategies or initiatives that are simplistic in their…

The year is drawing to a close, which means it’s time to look back at our most popular blog posts. We’re extremely proud of the progress we’ve made, and hopefully, our actionable content has helped grow your direct-to-consumer (D2C) brand, delight customers, and at times, made you smile. Here are seven of our most popular blogs this year, all wrapped up in a glittery bow for your convenience.  Writing Content – 5 Tips to Win…

How do you know if your marketing strategy is working? By measuring the success of your marketing tactics against the goals you’ve set. Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business. Measuring your marketing efforts is more than just figuring out how you’ll define success for your marketing campaigns. It involves using powerful marketing analytics tools that can help analyze your campaign data, figuring out…

Selling online has come a long way since the first item was ordered online — it was a book, in case you’re wondering. Supported by increasingly advanced technology, retailers of all sizes who sell direct-to-consumer (D2C) have stepped into the world of online sales and seen undeniable success. However, it can be challenging to stay ahead of the competition. Now more than ever, it’s important to continually be aware of emerging e-commerce news, trends, and…

There’s no doubt that social media has changed the face of the marketing world in recent years. Social media has evolved from being a digital storytelling platform that connects people to a powerhouse marketing tool. Thanks to this growing medium, marketers have access to more customers than ever before. Amid the tons of social media platforms out there, Facebook Ads still reign supreme when it comes to social media advertising (a whopping 94% of social…

Innovation in the digital space has created a connected and tech-savvy world, leading to more people who depend on internet access (both professionally and socially) daily. According to research conducted by Statista, 58% of the world’s population (that’s almost 4.48 billion people!) are active internet users. That’s insane when you consider how many of these internet users are shopping online, especially during peak shopping seasons. Direct-to-consumer (D2C) brands have taken notice. More and more D2C brands…