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November 2019

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A marketing strategy is your overall game plan for reaching your audience and turning them into your customers. For D2C brands — who have the end-to-end control of making, marketing, and shipping — this is particularly crucial because it establishes where you can allocate your resources for maximum growth, and helps you understand what leads to success. As with any game plan, you’ll need to know the players, your strengths, how to “score,” and how…

If you’ve dabbled in marketing, the term “marketing funnel,” probably rings a bell. It visualizes a customer’s journey, from the first stage when they learn about your business, to the ultimate end goal: conversion. Except, what happens next? Does the customer theoretically drop out of the funnel? The idea that the funnel ends at the “conversion” stage isn’t sustainable —  it costs less to keep a customer than to acquire a new one. A funnel…

‘Tis the season…for “shopping hell.” Yes, that’s what the period between Thanksgiving and Christmas is referred to, and for good reason. Between Black Friday and Cyber Monday, the shopping frenzy isn’t a joke: Holiday sales represent up to 30% of annual retail sales each year.  As a small business, it’s important to capitalize on all of the sales holidays, not just the major ones. Let’s go over a few lesser-known holidays and how to profit…

Competitive benchmarking is a method for those who want to maintain an edge by knowing where they stand. It’s a way of determining the best processes, strategies, and techniques for achieving your business goals via a set of metrics. Benchmarking is valuable to businesses because it allows you to take a deeper dive into how you measure up against your competitors.  By identifying gaps in processes and examining how other leaders are accomplishing their goals,…

Let me start by stating the obvious: we are living in the most exciting time in the history of the world for innovation and entrepreneurship in consumer goods and retail. Thanks to the evolution and ongoing simplification of e-commerce growth technology, it’s easier than ever to launch an online business with little knowledge of logistics, fulfillment, payment processing, web hosting, and a myriad of other previously required skill sets and specialties. And, as marketing technology…

Above all else, AdRoll is laser-focused on leveling the playing field for emerging D2C brands so that they can compete in the era of smart retail. While the fundamentals of smart retail marketing remain, what’s changed is the absolute need for customer-centricty and data insights needed to make strategic decisions.  Last week, we attended the Modern Retail Summit in sunny Palm Springs. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…

Out of Regz didn’t come out of nowhere. President and founder, Joe Van, was noodling with the idea of starting the hair product business during his time in the military, where he spent a lot of time in barbershops and was first introduced to pomade by his barber. Flash forward four years later, and he’s taken the plunge and started the direct-to-consumer (D2C) brand. Recently, we sat down with Joe to chat about how he brought…

For some retailers, holiday sales can make up 30% of their total revenue for the year. That’s great for the bottom line, but not so great for marketers’ stress levels. With so many revenue goals dependent on sales during this time of year, all of that pressure can squeeze out creativity — leaving a brand scrambling to come up with a holiday campaign that is fresh, original, and eye-catching. The good news is, you don’t have…

So, what is psychometrics? The dictionary definition describes it as the “science of measuring mental capacities and processes.” I’d encourage the folks reading this to think about it as “what drives people to act or behave in a certain way.” For example, why would my team choose me to write this blog? Well, from their interactions with me, they know that I’m quite passionate about the topic of personalization. They also know that I’m highly meticulous and conscientious.…