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November 2019

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Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members and allies from different communities, we hope to foster a sense of belonging among our employees, or as we call them, Rollers. ERGs are voluntary, Roller-led groups that foster…

Product marketing and growth hacking are often challenging to define. They exist near each other in the org chart, but there are key differences: Product marketing sits at the intersection of the sales and marketing teams and is mostly about building pre-sale value. Growth hacking primarily focuses on post-sale value and is in close correspondence with teams like product, UX/design, and customer success. While these dynamics can vary according to products, this dichotomy is typical…

Hubspot’s chief marketing officer, Mike Volpe, advises marketers to experiment creatively with their marketing. However, even the most creative marketing has to be tempered with some thoughtfulness. History has shown that many companies were perhaps a little too creative in their marketing, with efforts that cost sales and damaged reputations. While it’s always a good idea to learn from our mistakes, what better way to avoid making them than a glimpse at the world’s most…

Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…

Anyone who owns, operates, or works at a direct-to-consumer (D2C) business has had their ears ringing with one of the hottest marketing buzzwords at the moment: content. Everyone from Gary Vee to industry giants, HubSpot, has preached about the importance of writing content and how doing so helps grow the bottom line. Despite all this talk about writing content, there still is a lot of confusion on how to do it well. That being said, writing content well…

In the dark ages, before the first dot-com bubble of the 1990s, making a stock trade was an arcane process. You needed a broker — a physical human being with an office and a license and access to the infrastructure that powered securities transactions. You also needed a large amount of money because reputable brokers didn’t have time to waste on people making $100 trades on their lunch hour. Trading meant calling your broker, letting…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

Remember the days of logging on to Instagram and only seeing photos of the people, puppies, and food pages you follow? Now, it’s hard to scroll through more than five posts without seeing sponsored ads featuring Instagram influencers. Influencer marketing has blown up over the past three years because it’s historically been more cost-efficient and a great way to target the millennial demographic. Let’s dig into what influencer marketing is and talk about eight Instagram…

Traditional marketing has evolved into growth marketing, an industry that encompasses more data-driven, digital-based, and online marketing activities. To keep up, marketers have to actively engage in a mix of tactics and strategies, online and offline. There are plenty of ways to promote a product, but a marketer’s most effective growth marketing strategy depends on their target audience, potential customer base, competitive landscape, market position, and much more.  No matter what tactics you choose to…