Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.
Competitor analysis not only unlocks insights into how brands in your space operate, but also how your company functions as a whole. In this post, we highlight how to best utilize it for your benefit.
As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.
Building up word-of-mouth marketing, especially for newer brands, isn’t easy. In this post, we dive into the psychology behind it and show how it can help create meaningful connections with customers.
With new brands popping up daily and channels making it easier for shoppers to buy, it’s harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.