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January 2018

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If you want to set up effective campaigns that get results, AdRoll is here to support you. Before you launch your campaign you need to first decide who you want to target. The scope of your campaign can be either general or specific. Campaign Audiences of All Sizes To create effective campaigns, you have to think about the customer journey. Your customer journey is the path that visitors take to move from discovery (first visit)…

Optimizing your campaigns is vital to achieving the best possible outcome with AdRoll Convert. If you have opted out of automating your AdRoll campaigns, you can still achieve great results manually with a little extra work. The following recommendations are based on what we have learned from over 37,000 customers and over a decade of optimizing campaigns for every type of company. Jump to: How can I improve performance? How can I make sure I’m spending my…

In this blog post, we’ll show you how to analyze your campaigns in our attribution dashboard so you can see how your AdRoll campaigns work together and contribute to your customer’s path to convert. Your tab is comprised of two useful sections: AdRoll and Cross-Channel insights. Let’s take a look.  AdRoll Insights Through the Attribution Dashboard The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and influenced conversions. It also allows…