AdRoll serves advertisers of all sizes and all budgets. The minimum weekly budget is $25, which we have found to be the minimum investment necessary to return meaningful and measurable performance. There is no minimum ad spend.
A cookie is a piece of text stored on your computer by your web browser. It can be used for authentication, storing site preferences, shopping cart contents, or anything else that relies on storing text data.
There is no minimum time commitment to run a campaign on AdRoll. You can start and stop your campaign at any time, though we recommend running a campaign for at least one month to collect enough data to properly optimize and refine placements and targeting.
Retargeting is advertising, or showing display ads, to people who have already indicated an interest in your brand by visiting your web site, but did not convert. Technically, you place a snippet of code on your website that creates a list of people that visit your site, or specific pages within your site, and allows AdRoll to display your ads to your potential customers as they visit other sites. Because AdRoll works with the largest ad exchanges, we can find your customers just about anywhere they might go online.
If placed correctly (right before the “/body” in your site’s template) the AdRoll Smart Pixel will not negatively impact your website’s page load time. The pixel loads asynchronously after your web site's functionality.
AdRoll offers a complete on-demand banner advertising solution.
• Retargeting: Retargeting finds lost customers and shows them your ads, bringing them back to increase your conversions and ROI.
• Site targeted display campaigns: Interested in advertising on specific sites? AdRoll finds and qualifies niche websites and blogs, locating the most relevant content for your brand.
• Behavioral targeting: Using demographic and psychographic data, AdRoll finds “lookalikes” to your current customers and serves them ads featuring your brand.
• Reporting: The AdRoll interface provides a transparent and detailed breakdown of your campaigns' performance and enables you to optimize.
• Creative: Ready to start a campaign but don’t have creative yet? AdRoll can create static, animated or flash ads for you, starting at just $100. Email creative@adroll.com if you would like to learn more.
For more information, visit our Products page and check out specific product pages.
AdRoll's banner advertising solutions will improve your website’s performance. AdRoll site targeted campaigns help you raise brand awareness and increase traffic to your site, while AdRoll retargeting helps you bring back lost visitors and increase conversions. Our advertisers are in many different industries, and we help SMB advertisers reach more customers and achieve higher ROI advertising by using our services. Our reporting dashboard allows you to track exactly how many impressions and clicks your campaigns are generating. You can see your ROI not only for each campaign, but also for each ad you create, down to each site placement. And, with our self-service tools, you can optimize your campaign at any time to help you improve performance. For advertisers spending over $1,000 a month, AdRoll provides a dedicated account manager.
For site-targeted (contextual) campaigns, your ads will appear on the web sites that you decide on. AdRoll can also help you find more sites like the ones you find appropriate. For AdRoll Retargeting campaigns, your ads will appear on web sites that your customers frequent after they visit your site.
AdRoll uses a dynamic CPM (Cost per thousand impressions) pricing model. This means that our system will bid on the highest quality inventory at the lowest possible price. Since AdRoll uses a fixed margin we are able to pass any savings on to you, which makes AdRoll the most cost-effective display advertising solution available. Although pricing varies by brand and campaign, CPMs generally come in between $1 - $3.
When you advertise with AdRoll, you can refer your friends to use our service, too! Because we value your good opinion, and recognize that you sent them our way, we'll pay you 5% of what they spend in their first year. Just click on the link in your Dashboard to invite friends to use AdRoll.
Dynamic CPM: The simplest & most transparent model. We buy inventory on a CPM, add our fixed margin, and that is your cost. The reality is that all retargeting campaigns are purchased using CPM bids. Even Google bids on a CPM for their own inventory, they just translate it to a CPC for AdWords customers. Dynamic CPM is the most transparent and cost effective way to buy a retargeting campaign. We bid on a CPM basis, add on our fixed margin, and that is your cost. We call it dynamic because as we become more efficient with your campaign, the savings are passed on to you, maximizing your ROI. With our fixed margin you always know that you are paying a fair price. At the end of the day, it’s the only fully transparent way to buy advertising.
Fixed CPC* (Cost per Click): You pay a fixed cost per click on your ads. CPC is great for search, but not so great for display. Unlike search where the inventory source is consistent (on a search results page), display ads can appear on many different kinds of sites and therefore there is a lot of disparity in the quality of clicks. Cheap clicks are easy to come by, but they do not always translate to quality prospects. Trying to achieve the lowest possible CPC can actually result in the lowest quality traffic. We offer this pricing model for clients who are looking for a simplified pricing model, but we recommend dCPM.
CPA* (Cost per Acquisition): You pay a fixed cost per conversion. Paying directly for conversions sounds simple and appealing. However, the reality is that unless you have robust attribution tracking in place, you will overpay for conversions and increase your cost. Here’s a simple example. A user clicks on your search ad, leaves your site, then clicks on a retargeting ad and converts. If you’re paying CPA, you’ll have to pay for that conversion twice (search and retargeting), thus doubling your overall marketing cost. CPA pricing models also get confusing: view throughs, click throughs, smell throughs… at the end of the day, it’s simpler and more cost effective to use dynamic CPM and measure ROI however you see fit. We recommend using a simple A/B test that we can help you set up to measure true incremental conversions.
Your AdRoll Smart Pixel should be placed right before the end body tag (/body) in your page HTML code or on your web site’s HTML template. Placing the pixel in this location will ensure accurate data gathering and will not negatively affect your page load time.
We do not recommend using a pixel in an iFrame, but it is certainly possible with additional technical expertise. Please contact us at support@adroll.com for more information if you'd like to use a pixel in an iFrame.
AdRoll bills you on a weekly basis. We will pre-charge your first week's budget before your campaign starts - this starts your AdRoll account balance. Every week your previous 7 days of deliveries will be deducted from your total AdRoll account balance. We will then charge your card to "replenish" your AdRoll account balance to its original level.
AdRoll accepts many different ad sizes, but the 3 most popular and effective ad sizes are: The leaderboard (728x90 pixels), rectangle (300x250 pixels), and the skyscraper (160x600 pixels). We recommend starting your campaign with these ad sizes for optimal campaign performance.
ASPDotNetStorefront Placing the AdRoll pixel on the ASPDotNetStorefront system requires modifying the template.ascx file, located in the App_Templates// directory. Within this file, simply find the closing body tag, , and add the AdRoll pixel immediately before the tag. Save the file and reupload it to the proper directory if edited on your local machine.
3DCart
To place the AdRoll Smart Pixel in the 3dCart System, log in to your 3dCart page and navigate to the Admin page. Locate the column on the left side of the page and select Settings > Design > Header & Footer. In the Global Footer box, paste the AdRoll pixel at the end of the existing code on a new line. Click save and you can head back to AdRoll to finish setting up your campaign.
BigCommerce
To place the smartpixel code on your site, log into your BigCommerce Control Panel and click the Store Design link at the top of the page. Then, click the Browse Template Files button to open the Quick Edit editor in a new window. Next, select the footer.html template, and add the smartpixel code just before the
tag. Select the Save button, and you can head back to AdRoll to finish setting up your campaign.
CoreCommerce To place the AdRoll pixel on your CoreCommerece hosting platform, go to your Admin Panel, and click on Design, then Manage Design, then Edit HTML/CSS and edit the "footer.html" template. You can then add the AdRoll SmartPixel directly before the end /body tag.
FoxyCart With Foxycart shopping cart hosting, you can edit the templates for your cart, checkout and receipt pages though your admin panel on foxycart.com. Simply login to your account, select the relevant template from the top menu, select the 'Use a specific template' radio button, then add the AdRoll pixel immediately before the closing body tag, . Update your template and then verify that your cart, checkout, and receipt URLs match the URL rules set up on your AdRoll Retargeting Pixel page on your dashboard.
Magento To place the AdRoll pixel on the Magento system, first log in to your Magento account and click the System tab. From here, select Configuration. Next, under the General tab, select Design. Paste the AdRoll pixel code in the Miscellaneous HTML text field. Click the Save Config button to complete placement.
Miva Merchant To place the AdRoll pixel on the Miva Merchant system, first log in to your Miva Merchant Admin page and click on your store name. Next select Global Header and Footer and scroll down to the bottom of the code in the Global Footer text box. Paste the AdRoll pixel directly at the end of the code on a new line. The click the Update button to preserve your changes.
Shopify Shopify customers can automatically place the AdRoll pixel on their site by installing the AdRoll Retargeting App from the Shopify App Store. This app also entitles you to a free two-week trial of AdRoll Retargeting automatically.
Ultracart Log in to your Ultracart account and navigate to Configuration -> Screen Branding -> Screen Tab -> Select Theme. If you are using Single Page Checkout you only need to edit one screen. Once selected, go to the footer section at the bottom of the page and paste the AdRoll code immediately before the closing body tag . If you are using Multiple Page Checkout, simply select the option to copy to multiple pages or repeat the placement process for each screen of your checkout.
Vendio To add the AdRoll pixel to your Vendio store, simply log in to the Vendio site and open the Template Editor. Once you have loaded the preview of your store click the Advanced menu and select Enable Advanced Mode. Then select the Edit HTML submenu and select to edit the __pagetpl.html file. When the code appears, scroll to the bottom and find the closing body tag, . Paste the AdRoll pixel immediately before this tag and save the template.
WordPress To add the AdRoll pixel to your self-hosted WordPress page, go to your dashboard and select Appearance and then Editor. From there, you can view your Templates, followed by php files. Select the "footer.php", scroll down to the closing body tag (/body), and place the pixel directly above it.
Yahoo Stores To correctly place the AdRoll pixel, use the Store Editor in Yahoo!. You can enter or paste HTML within the large text boxes in your store pages and Final-text fields. Use the store editor to add the AdRoll retargeting pixel to all the shopping cart pages as well. Read more here: http://help.yahoo.com/l/us/att/smallbusiness/store/edit/regular/regular-02.html
ZenCart To place the AdRoll pixel on the ZenCart system requires modifying the main site template file, tpl_main_page.php, located in includes/templates//common. Within this file, simply find the closing body tag, , and add the AdRoll pixel immediately before the tag. Save the file and reupload it to the proper directory if edited on your local machine.
Don't see your provider listed here? Tell support@adroll.com who you use, and our team can develop a solution for you.
We're very confident that retargeting works. We know it does because we run campaigns for over 1,000 advertisers and they tell us how happy they are. And we're willing to put our money where our mouth is, and pay for your first 2 weeks (or $60.00 in advertising)-- completely free with no commitment. If you don't think retargeting makes sense for you after looking at the results, then you can walk away.
Please note that the free trial is only for AdRoll retargeting (not for site targeted or behavioral targeting). To be eligible for the trial, you just need to have over 1,000 website visitors per month. In order to get started, sign up and place the AdRoll pixel on your website. Then upload some ads or contact us to help create ads. Once the pixel and ads are in place then you can utilize AdRoll to reach your previous website visitors and bring them back to convert to sales. **Please note that we reserve the right to reduce the traffic once 30,000 impressions are reached on the trial — otherwise our investors would get mad at us for spending too much money!
AdRoll accepts ad files as JPEGs, static and animated GIFs, and flash. Ads should be no more than 45KB in file size. If ads are animated, they should stop animating within 30 seconds.
To pause an ad in a campaign, first select the campaign from your dashboard home screen. Your campaigns can be found either in the drop-down menu near the top of your dashboard or listed underneath your performance graph. Once on the campaign page, click on your Ad Group, which will be listed underneath the campaign performance graph. Once on the Ad Group page you may pause ads by clicking on the pause symbol shown on the right side of the list of ads under “Status”.
To pause a campaign, simply click on the pause symbol on the right side of the list of your campaigns, which is shown underneath your performance graph on your dashboard home screen.
Deleting campaigns is currently not an option. However, you may pause campaigns by going to your dashboard, scrolling down to the campaign(s) you'd like to pause at the bottom, and clicking on the pause button under "Status" on the right. You may also “complete” a campaign, which will remove the campaign from your active campaigns list.
Yes, absolutely! To do this, first make sure the AdRoll Smart Pixel has been placed on your thank you/confirmation page (right before the /body in your HTML code). Then you can set up a conversion segment to track your converted visitors. This way, anyone who converts and makes it to your confirmation page will be placed on your converted user list. You can then exclude this user list from seeing your display ads. To create a conversion segment head to Manage > Segments & Conversions in your dashboard and click on "Add New Segment".
To add an ad to a campaign, first select the campaign from your dashboard home screen. Your campaigns can be found either in the drop-down menu near the top of your dashboard or listed underneath your performance graph. Once on the campaign page you click on your Ad Group, which will be listed underneath the campaign performance graph. Once on the Ad Group page you will notice a button labeled “Add More Ads” shown under the right corner of the graph. Click on this to select ad(s) to add to the campaign.
To delete an ad, first click on “Ads” in the Manage tab (shown on the top menu bar). Once on the manage ads screen you may delete ads by clicking on the red “X” shown on the right side of the list of ads. Note that you cannot delete ads that are currently in rotation in an active campaign (no red “X” will appear if ads are currently active in a campaign).
To change the destination URL for an existing ad you can simply navigate to your Manage Ads page from your dashboard where you will see all the ads that you have uploaded to your account. To change a URL, click on the Edit button (shown as a yellow pencil). Here you can change the title of the ad or modify the destination URL. At this time we cannot allow the editing of the ad content or imagery. It is important to note that the root domain of the destination URL may not change when editing your ad (ex. www.yoursite.com cannot change to www.mysite.com). After you have saved your changes, the ad will be reviewed and approved by our support team. In the interim the ad will still be active, but will link to the original destination URL.
In order to protect your brand, adjusting frequency caps is something only AdRoll administrators can do. If you would like your frequency caps modified, simply send your request to your account manager or to support@adroll.com and we will make the adjustments immediately.
Yes, although suppressing IP addresses is something only an AdRoll Administrator can do. To suppress IP addresses simply send a list of the IP addresses to your account manager, or to support@adroll.com, and we will have them blocked for you.
Yes, AdRoll can target users based on geographical location anywhere in the world. You can focus your advertising on any city, region, or country. AdRoll also has the ability to exclude certain geo-targets for you.
For site-targeted display campaigns, AdRoll advertisers can set their own geo-targets during the campaign setup process. For retargeting campaigns, geo-targets must be set by an AdRoll Administrator. To have your retargeting geo-targets set, simply send your request to your account manager, or to support@adroll.com.
You may have been rejected because your website, campaign, or creative is not in compliance with AdRoll's partner networks' standards advertising policies. For a list of our specifications, check out our Creative Requirements section. You may also be rejected if your website violates any of our partner ad networks' policies regarding content or site functionality.
Once AdRoll approves a campaign, it is sent over to our partner ad networks for them to review and approve. This process generally takes 2-4 business days. Also, please note that for AdRoll Retargeting your user retargeting list much reach 1,000 people before your campaign will commence.
The clickTAG is a parameter used in flash banner ads, and helps define the destination URL from the rest of the coding. Our clickTAG checker does a very simple confirmation to ensure that the click tag is spelled exactly as seen: clickTAG. If you are receiving a clickTAG error, it is due to at least one of the following: clickTAG is not spelled correct; "click" is not in all lower case; "TAG" is not in all uppercase; there is a space between "click" and "TAG."