Generally 2% of shoppers convert on the first visit to an online store.
Retargeting brings back the other 98%. Retargeting works by keeping track of
people who visit your site and displaying your retargeting ads to them as they visit other sites online.
How does retargeting work?
This code creates a list of people that visit your site by placing anonymous retargeting "cookies"
in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads
to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges,
we can retarget your customers just about anywhere they might go online
Why is retargeting so effective
Retargeting generates greater online sales by keeping your brand front and center and
bringing "window shoppers" back when they're ready to buy. Every time your customer
sees your retargeting ads, your brand gains traction and more recognition. The
high click-through rates and increased conversions that are typical with retargeting
campaigns underscore the value of good branding and repeated exposure.
Retargeting Best Practices
Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants)
and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who
Retargeting creative performs best that has a clear call-to-action and promote an offer.
Different products warrant different retargeting time windows. Eg, people shopping for travel
should be retargeted immediately; people shopping for luxury goods should be retargeted later.
The most effective retargeting platform in the world