Connected advertising that cuts through the noise.
Capabilities
Full-funnel. Multi-channel. AI-powered.
Launch, manage, integrate, and optimize digital campaigns from one place. AdRoll makes programmatic advertising more intelligent than ever.
Connect with ideal customers and boost lifetime value
Target new audiences, bring interested users back to your website or mobile app, and keep customers purchasing again and again. AdRoll activates first- and third-party audience data to fill your advertising funnel and push prospects to conversion.
Show up — and show out — across high-impact channels
Reach your target audience when and where they’re most engaged. Run integrated display, native, video, mobile, social media, and connected TV campaigns across millions of brand-safe websites, apps, and streaming platforms.
Prove your return on investment
Unlock campaign insights to optimize performance and replicate what’s working. With AdRoll analytics, measure ROI across the advertising funnel while identifying the journeys and channels that generate the most revenue.
Choose from flexible packages that grow with you
Want full control of your ads strategy? Or would you rather let us handle the day-to-day? We offer a variety of plans to fit your unique goals, ranging from pay-as-you-go with no fixed minimums to fully managed with ongoing strategic and creative support.
“AdRoll’s user-friendly interface made it easy to segment audiences, track results, and fine-tune to improve performance — saving time and increasing efficiency in the process.”
Find, engage, and convert your best customers
Insights
FAQ
Frequently asked questions
What is full-funnel advertising?
Full-funnel advertising is a marketing strategy to reach and engage with prospects and customers via advertising campaigns across funnel stages.
At the top of the funnel, advertisers aim at increasing their brand awareness by targeting potential customers using tactics such as lookalike, demographic or contextual targeting.
At the middle and bottom of the funnel, advertisers retarget potential and existing customers who have previously engaged with their brands to drive conversions, upsells and loyalty.
Why is a cross-channel approach to ad campaign management important?
Cross-channel ad campaign management is essential for brands to provide a consistent experience to the target audience across touch points and optimize campaign ROI.
Instead of running separate campaigns in isolation, a cross-channel advertising platform, such as AdRoll, allows advertisers to orchestrate audience targeting, optimize bids, and analyze campaign performance across different channels, all in one place.
Who can benefit from an AI-powered cross-channel programmatic advertising platform?
Brands and marketing agencies who want to have more control, more accurate campaign performance attribution and better ROI on their advertising campaigns across multiple channels, such as display, native, video, mobile, CTV and social.
We help customers generate
$165 billion in sales every year
Ready to get in on the action?