Retargeting on Facebook

Retargeting on Facebook

AdRoll is the platform of choice for retargeting across Facebook. We help you reach your audience in Facebook's native ad units on mobile and desktop, and provide all the reporting and optimization tools you need in one transparent platform.

Thousands of brands worldwide choose AdRoll
for Retargeting on Facebook

"After a day of running ads on the Facebook News Feed with AdRoll, we saw a 600% increase in conversions.”

—Gokce Cozen, Marketing Manager, Udemy

Extended reach, increased engagement

Connect with more customers by taking advantage of retargeted ads on the most popular social network in the world. Run campaigns across mobile and desktop, and drive conversions with native ads in the Facebook News Feed. Clients are seeing a 229% lift in conversions on average by adopting cross-platform campaigns.

One integrated solution for both FBX and WCA

Easily manage all your Facebook Exchange (FBX) and Website Custom Audiences (WCA) campaigns across desktop, mobile, and tablet with retargeting for Facebook, all from one integrated solution. Utilize dynamic creative that scales, predictive buying through real-time bidding, and retroactive segmentation for increased campaign performance.

Advanced optimization for maximum ROI

Maximize return on investment from retargeting campaigns with advanced audience segmentation, dynamic personalized LiquidAds in both News Feed and Right-Hand Column, frequency capping, and more.

Experienced account management team

Drive results with support from the industry’s most experienced retargeting team. We offer account management specialists and an in-house creative team for dynamic ad development.

Radical transparency

Get complete campaign and pricing transparency on every impression served. View real-time performance reports to stay up-to-date with the latest insights and campaign developments.

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