Advertising Post 3PC Deprecation

How to Adapt Your Campaigns

Strategies aren’t changing, tactics are.

The deprecation of third-party cookies (3PCs) has disrupted digital advertising. Data tracking, retargeting, and campaign optimization will be impacted and that will only continue as Google, the world's most popular web browser, deprecates 3PCs by the end of 2024.

In this session, you’ll hear from Kirsten Von Der Wroge, Sr. Product Marketing Manager, about how these changes may impact your current campaigns and the steps you can take to continue to create high-performing campaigns that effectively reach your audience without relying on third-party data tracking.

During the Q&A, Kirsten is joined by Rob Myers, Sr. Product Manager - Advertising, to answer technical questions about the 3PC deprecation changes and how technology providers, like AdRoll, are testing and adapting to a privacy-forward future.

Key Learnings:

• Why 3PCs are coming to an end and its impact on your existing ad campaigns and strategies.
• Advertising tactics that withstand the test of time (and 3PC deprecation).
• Why UTMs and attribution will be king in 2024 and beyond.

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