Hawaii Shark Encounters Case Study Breakdown
Hawaii Shark Encounters served video ads to site visitors who were planning their vacation on the big island. By pairing this ad type with a retargeting strategy, Hawaii Shark Encounters was top-of-mind with incoming travelers while bringing down costs. Since incorporating video, they’ve seen a lower cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI.
Since incorporating video ads:
69% Lower CPM
66.8% Lower CPA
3.4x ROI
Key Takeaways
- Targeting audiences that are closest to converting boosts revenue and lowers costs
- Video ads provide more context and engagement than traditional ad types