Now you can target your AdRoll segments with sponsored content on Twitter.
What Is Twitter Retargeting?
Twitter Retargeting with tailored audiences is a new way to advertise using customer intent data. For the first time ever, advertisers can re-engage site visitors on Twitter, desktop and mobile, using a Promoted Account or 140-character Promoted Tweet.
How Does It Work?
Twitter Retargeting works the same as standard web or Facebook retargeting. If a visitor comes to your site to learn about your products, but leaves before purchasing, AdRoll can display a Promoted Tweet or Promoted Account the next time they check Twitter. This helps bring prospective customers back to your site, or gets them to follow your page, and keeps you top of mind.
Increase Your Reach Across Devices
76% of Twitter’s monthly active users access the platform on mobile devices. Re-engage potential customers both at their computers or on-the-go with their phones and tablets. Alpha test participants — including Salesforce, Alex and Ani, and New Relic — increased engagement by as much as 170% and reduced acquisition costs by up to 74%.
"As early adopters and forward thinking digital marketers, we're eager to partner with AdRoll to take advantage of this enhancement to Twitter's advertising ecosystem, which will give us broader reach to high-value customers and purchase influencers."
- Ryan Bonifacino, Vice President of Digital Strategy at Alex and Ani