Great Features

Our full-service display advertising platform puts a host of powerful retargeting features at your fingertips.

Cross-device, cross-platform retargeting

Only AdRoll can help you reach more customers in a multi-screen world. Your customers are always switching between browsers, devices, and apps. From our friendly, unified platform, you can reach them wherever they go with ads across Facebook, Twitter, and across the web.

Web retargeting

Bring customers and prospects back to your site with targeted display ads across their favorite news sites, blogs, and more. Web retargeting is a great foundation for any retargeting program, and AdRoll gives you access to more than 60 leading ad networks and exchanges, including Google, Microsoft, and Yahoo.

Keep your brand in the conversation with targeted ads on Facebook.
Retargeting on Facebook

Your customers spend a lot of time on Facebook. Shouldn’t you? Retargeting on Facebook lets you reach customers and prospects with targeted Right Hand Side ads and native ads in the Facebook News Feed—even on mobile. It’s a great way to extend the reach of your retargeting campaigns.

fbx newsfeed ads
FBX News Feed Ads garner 20-40x higher CTR than standard FBX Ads.

Target AdRoll segments with sponsored tweets
Retargeting on Twitter

Retarget on one of the most popular mobile apps and one of the most popular social platforms on the web. Twitter’s tailored audiences let you reach site visitors with Promoted Tweets, whether they’re on desktop or mobile devices. Get immediate results with lead gen cards, app install cards, and native features like Retweet. Learn more about retargeting on Twitter.

Dynamic LiquidAds

Our expert designers will help you promote your brand and show off your entire product catalog without any additional development resources. LiquidAds re-engage site visitors with eye-catching, personalized ads that feature previously viewed, recommended, and top products.
Learn more about LiquidAds

Mobile retargeting

Today’s consumers are likely to buy everything from shoes to software on a mobile device. With AdRoll, you can retarget desktop site visitors as they browse Facebook and Twitter on their mobile devices, or retarget mobile site visitors directly as they browse other mobile sites. Get started with mobile retargeting

AdRoll has been an integral addition to our marketing mix. We've been able to effectively target users on other websites or Facebook and are seeing a 12x ROI on current campaigns.

Rebecca Brien, Web Operations Manager, MarketHQ

Unparalleled ROI

We combine the lowest CPMs in the industry with targeting techniques that convert at incredible rates. The result is a return on investment that our competitors can’t match. On average, AdRoll customers earn $10 for every $1 they spend on retargeting.

Personal account management is just one reason that 97% of brands that try AdRoll, stick with us.
Flexible segmentation

At AdRoll, we make retargeting the right users with the most effective ads incredibly simple. We track over 300 different types of intent signals, so you can segment your potential customers based on the products they've viewed, how far into the purchase funnel they've gotten, or any other action that you find valuable.

targeted ads online

Transparent analytics

We provide everything you need to run the most effective retargeting campaigns and understand your customer data. We make it incredibly easy to set up, manage, and measure scientific A/B tests, so you can be sure that you're allocating your dollars to the right resources.

When you’re ready to act on those metrics, you have optimization tools at your fingertips in our easy-to-use interface. Or, if you'd rather let our experts do the heavy lifting, just contact your dedicated account manager or log in to view detailed reports.

retargeting analytics

First-class technology

Our backbone is our top-of-the-line technology, capable of navigating the complex inventory-bidding landscape and winning conversion-ready ad placements. We used our deep industry experience to build a platform that gives you granular insight and control over messaging, creative testing, and where ads are displayed. That way you can serve campaigns seamlessly across the web and create a great user experience for your customers.

retargeting technology

Expert optimization

The only thing that outshines our technology is the people who power it. Our optimization engineers spend their days elbow-deep in your data, applying everything they’ve learned from tens of thousands of campaigns to make sure that your goals are not only met, but exceeded. It's just one of the reasons why 97% of advertisers who try AdRoll, stick with AdRoll.

retargeting campaign optimization

Reengage your customers and increase ROI