Originally we sent this as an email to community members with profiles, but thought it would be worth sharing this info with a broader audience.
Hi all, this is Adam, VP of Community Development at Adroll.com. I hope you enjoy the first of our Community Updates. We’ll use these to keep everyone up to date on our progress, and highlight new features.
1. Private Beta Status
We announced the private beta exactly a month and a half ago, and we’re thrilled by the positive response we’ve gotten from publishers.
Many publishers have formed or joined ad communities, and advertisers are now buying across some of the more mature ad communities who’ve taken an active role in marketing themselves, like Surfing (http://www.adroll.com/surfing) and Alternative Music (http://www.adroll.com/altmusic).
Even publishers who have not yet had buying activity have given positive feedback on the free Adroll.com ad space manager to rotate other ad networks (including AdSense, Trbial Fusion), network optimizers (PubMatic, Rubicon Project), and for managing in-house ads. This is available to all publishers, so check it out by clicking “Manage” on your My Ad Spaces tab.
2. New Features
Referral Program - Since our mission is to make your connections profitable, we are pleased to announce our referral program. This program rewards you for spreading the word about Adroll.com by inviting in new publishers and advertisers. For a full detailed description of the program, check out the new referral section of our site: http://www.adroll.com/referrals.
In short, we share back a portion of any earnings that we make from new publishers or advertisers that you invite to Adroll.com.
Publisher Demographics - We’ve made it possible to make your data available to advertisers so they can find the audiences they want, and buy your ad space. Reporting your demographics to advertisers takes 2 minutes - just move around a few sliders about your visitors’ average ages, gender, education and click save. If you don’t know something, you don’t have to put anything down. Sharing this data adds value for potential advertisers, and helps other publishers connect with you.
Visit http://www.adroll.com/home, and click on “Add site demographics” from your “to do” list. It doesn’t need to be perfect - a general idea is better than no idea. Of course, your self reported demographic data is only one of many features we’re rolling out (pun intended) to help you demonstrate the value of your inventory. Stay tuned!
3. Tips and suggestions: Ad Network Rotation
Why just use one ad network when you can try out several? Adroll.com makes it easy for you to try out that snazzy new blog-widget-hybrid-ppc-2.0 ad network you’ve wanted to check out, without having to swap out the code on your site, or dedicating all your traffic at once. Just go to your profile’s “My Ad Spaces” tab, click “Manage”, and then click “Add Ad Network.” Rotating ad networks using Adroll.com ensures that you keep earning while you build and join the ad communities that’ll bring in the real upside earnings.
Also, for sites that see a lot of repeat traffic, simply rotating several ad networks can actually boost performance across all of them because you avoid showing a user the same thing every time.
Community Participation - Of course the best way to add value to your inventory using Adroll is by forming and participating in ad communities.
Ad communities allow advertisers to reach a broad range of sites that make up their desired audience. First, take a look at the communities that already exist: http://www.adroll.com/explore/featuredcommunities. If your audience of Fashionistas, Art critics, Photographers, or whatever it might be, isn’t well represented, just go to your profile, click on your My Communities tab, and click “create community.”
Alright, that’s all for now. I hope you found at least one useful bit in here.