If you love something, set it free. Cliche? We think not. Valentino the Italian Erlang Stallion has released Turtl, a little project we thought we might as well release to the world because we love it. And because it’s useful. Turtl is an HTTP proxy that throttles connections to specific hostnames to avoid breaking API providers’ terms of use. The proxy can be used either as a library embedded in another application or it can be started stand-alone using the provided twistd plugin. We were suprised this didn’t exist already, cause sometimes you just need to go slow.
Turtl: Cause sometimes you just need to go slow.
Guide Adroll, get karma.
Adroll needs your help! Feedback from publishers and advertisers is very valuable to us. It’s guides our decisions and direction on a daily basis. If you are a publisher or advertiser and have a few minutes to spare, please complete one of our ten question surveys. It doesn’t matter if you use Adroll or not. Adroll and your karma will thank you!
Advertiser Karma Bump (if you pay to run your ads on the web)
Publisher Karma Bump (if you get paid for running ads on your site)
Ratings and rolls and Erlang oh my! (B-Day Roll)
We had a positively enormous code push at Adroll this week. If you’re a publisher on our system, login to your account and check out how others have rated your sites. The star-based score is the average score your site received within a given roll. If you’re unfamiliar with the rating tool and how it works, you can hop into the site rating flow through the “Rate Roll” link within your home tab or through the “Rate Sites” link in the top level navigation. The other big news this week is that every single ad served on our publisher sites is coming from our very own Erlang ad server. In case you’re unfamiliar with Erlang, it’s a concurrent programming language that also happens to be the native language spoken by Gremlins. Valentino, our very own Italian Stallion, has spent months perfecting his Gremlin and has launched a beautiful implementation. Congrats Valentino! In other news, Project Dark Nymph is moving ahead as planned.
Wheels = On. (911 Roll)
Another big code push today at Adroll HQ. Thanks to Matt’s hard work, it went down as smooth as avocado soup. Much of our time over the last week was spent responding to the BIG changes we pushed last week, one of which resulted in me owing Matt 12 beers. In addition to keeping the wheels on the bus, we made lots of progress with features that make things easier internally for our sales and support staff. The external highlights of the push were improved page loads and views for those of you who have over 50 ads and ad spaces and putting publisher accounting history back on publishers’ account home page. The rest was nitty gritty but essential fire extingushing, hence the 911 roll for your visual pleasure. I hate to mix metaphors, but I couldn’t find any pictures of roll related foods relevant to wheels or buses. If anyone finds a wheel roll food product, please post it in a comment here and you will earn massive amounts of Adroll blog goodwill.

Monster push. (Monster Roll)
This week, publishers now have the ability to manage public and private reserve prices for each of their ad spaces. This means that publishers can publicly sell ad spaces at premium prices. Also, advertisers can now send messages to publishers when launching campaigns, alerting publishers to any samples, discount codes or other promotions that they may be interested in. Advertisers can also now remove and reinsert publisher ad spaces within a running campaign. We also pushed out a cool new skill feature in the site rating tool which gives users feedback based on their entire rating session. We were also able to knock off a bunch of backend stuff and Plan Zebulon continues to be executed according to Plan D. The new password is Agamemnon.