A retargeting case study for Scottevest

SCOTTEVEST

Travel Clothing

SCOTTEVEST sells travel clothing built with storage in mind. SeV travel clothes offer the ultimate in travel wear with multiple pockets to hold all your travel accessories and travel gear for, as Scott Jordan says, the "trip of your life." The high CTR and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. 100% of all SCOTTEVEST sales occur online. Scott Jordan wanted to boost sales and brand awareness, and complement his current SEO and PPC campaigns and boost sales for both new and repeat buyers.

Our Solution

  • Raise brand awareness
  • Initiate more direct sales
  • Increase repeat customers
  • Product-specific targeting and audience segmentation
  • Frequency capping

Working with AdRoll, he developed new ways to reach out to visitors that had been to his site, indicating interest, but had left before completing a purchase.

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