Increase Sales. Raise Awareness.
Help your customers take a roundtrip back to your site. You spend time and money getting people to your site, but most of these people leave without so much as a goodbye. Now, AdRoll can be your detective in finding these potential customers and delivering your ads to them as they browse online.
Retargeting works by keeping track of people who visit your site and displaying your ads to them as they visit other sites online. Technically, you place a snippet of code on your website. This code creates a list of people that visit your site. This list allows AdRoll to display your ads to your potential customers as they visit other sites, and because AdRoll works with the largest ad exchanges, we can find your customers just about anywhere they might go online.
Retargeting generates greater online sales by keeping your brand front and center and bringing "window shoppers" back when they're ready to buy. Every time your customer sees your ads, your brand gains traction and more recognition. The high click thru rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
Michael Natenshon of Marine Layer, a men's clothing brand, uses AdRoll's retargeting to stay top of mind with his customers, "Marine Layer's T-shirts are a considered purchase, not an impulse buy. AdRoll helps us stay in front of visitors and ensures that we have the most opportunities to convert them into customers when they're ready to buy."
Marine Layer achieved a 29% reduction in cost per click. CTR improved 512%. Michael noticed increased conversions within two weeks of launching Marine Layer's retargeting campaign.
