Pricing (What Adroll.com Earns)
See how much more you earn using Ad Communities
Marketplace Listing Fees
Selling in Communities -- 20%
Earn more by working together: publishers sell more at a higher CPM using Communities. Sales via an Ad Community have lower fees - so publishers always earn more.
- Ad Community Buying: Adroll.com keeps 20% of the total sale
Selling using Tags -- 25%
Advertisers buy across sites with the same (or similar) tags when they want relevant sites "about" a theme or topic.
- Tag Buying: Adroll.com keeps 25% of the total sale
Selling Direct -- 30%
Advertisers interested in your site can buy from you - directly!
- Direct Buying (single site): Adroll.com keeps 30% of the total sale
Self-Serve Campaigns
Proposing a Paid Campaign -- 15%
When a publisher contacts an advertiser directly (via the marketplace) to propose a campaign using the "Propose Paid Campaign" link on an advertiser's Profile, Adroll.com charges a reduced 15% fee when that campaign is accepted. Adroll.com handles all aspects of the purchase, including ad insertion, order placement, fulfillment, ad serving, tracking, reporting, payment and billing.
When an advertiser contacts a publisher (via the phone) a publisher can create a customized order using Adroll.com, after inviting the advertiser. Adroll.com charges a reduced 15% fee when a publisher has invited an advertiser who joins.