The AdRoll Team

Roll with us

AdRoll was founded in 2007 with the mission of taking the most advanced display advertising techniques and making them accessible for brands of all sizes. Today we offer the most cutting edge display products in a format that is both simple and affordable.

We believe in transparency in pricing and reporting, we pride ourselves on our industry leading technology, and we love the fact that we are helping brands of all sizes grow their businesses.

Executive Members

Aaron Bell CEO, Founder

Aaron loves building the best team and product in the industry. He started coding at a young age, joining Microsoft as a software engineer while attending high school outside Seattle. Just before starting AdRoll, he led projects at SHAI, developing AI systems to help NASA schedule and launch missions, which is almost as complicated as ads... Aaron graduated from Stanford University with a major in computer science. He was the only undergraduate advisee under the legendary computer scientist and Prof. John McCarthy.

Adam Berke President, Founding Team

Adam has a passion for interactive marketing and enjoys working directly with many AdRoll advertisers. He takes a hands-on approach to helping brands develop creative strategies, and ensuring their campaigns are wildly successful. Before joining AdRoll, Adam helped launch the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. In his four years there, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management. Adam is also an avid surfer, kiteboarder, snowboarder, and barefoot runner.

Peter Krivkovich COO, Founding Team

Peter is focused on building the organization and processes that have helped AdRoll become the fastest growing display platform for ecommerce! He oversees AdRoll's amazing sales team and ensures that operations and finances are in order. Before joining AdRoll, Peter worked in investment banking, was a product manager at Everdream Corp. (acquired by Dell) and got an MBA from Harvard before going to work at Good Technology (acquired by Motorola). There he worked for the President of the company helping oversee sales and then for the CFO where he built and managed the company's financial model. When he is not spending time with his wife and baby girl, he enjoys reliving his college tennis days on the foggy courts of San Francisco.

Valentino Volonghi Chief Architect, Founding Team

Valentino currently designs and implements AdRoll globally distributed architecture. He is the President and Founder of the Italian Python Association that runs PyCon Italy. Since 2000, Valentino has specialized in distributed systems and actively worked with several Open Source projects with which he continues to be an active contributor. He graduated from the Milan Polytechnic University with a MS in eBusiness and IT Management. In his free time, he shows off his biking skills on his Cervelo S2 on 50+ mile rides around the Bay.

Greg Fulton Senior Product Director

Previously AdRoll's Director of Ad Ops, Greg has been exposed to thousands of display campaigns and has interacted with hundreds of clients. Today, he is using that knowledge to create cutting edge display products that are simple, scalable, and effective. When he is not white-boarding AdRoll's next great feature, he is either climbing in Yosemite, surfing at OB, or skiing in Tahoe. Yeah... his life is basically a Mountain Dew commercial, only more extreme.

Venture Firms

Merus Capital's logo Accel's logo Maples Invesment's logo Pilot Group's logo

Angel Investors

Peter Thiel

Peter is Clarium Capital's President and a managing partner at The Founders Fund. He was formerly Co-Founder, Chairman, and CEO of PayPal.

Max Levchin

Max is the CEO at Slide, the largest social entertainment company in the world, and was formerly a Co-Founder of PayPal.

James Joaquin

James is the CEO of Xmarks, formerly Founder & CEO of Ofoto, and Venture Partner at BridgeScale.

Bill Trenchard

Bill was the CEO of LiveOps, co-founder and CEO of CallCast, managing director at Idealab, and Founder and CEO of Jump Networks.

Point Ventures

An early stage venture firm for internet companies, Point Ventures were the initial investors in Right Media, the world's largest ad exchange.