About AdRoll
One platform. Real results.
Every stage of the funnel.
AdRoll is a multichannel advertising platform that helps brands run full-funnel, AI-powered campaigns across channels. With tools for targeting, optimization, attribution, and account-based marketing through AdRoll ABM, teams drive results faster, all from one place.
How we do it
Excellent brand experiences fuel exceptional ROI
We facilitate both by:
Creating a connected ecosystem
Digital advertising teams use an average of 30+ tools and platforms to carry out their strategy, and their campaigns perform best when those systems work together. AdRoll integrates with over 80 of the industry’s leading CRM, orchestration, and measurement platforms, ensuring no insight is overlooked and every marketing dollar works its hardest.
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Advertising efficiently and precisely with AI
AdRoll has been an AI-powered company since day one. Built on 17+ years of data from 100k+ advertisers and billions of consumers, our machine learning models power intelligent advertising plays at every stage of the buyer journey. From optimized bidding to predictive audience targeting and custom reporting, let it handle even your most complex tasks while you focus on the top-level things a robot can’t do.
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Providing support when it’s needed and autonomy when it’s not
Some marketing teams need an advertising platform, and others need a partner. Get answers to questions and fast campaign optimizations from our 24/7 AI Assistant, or opt for ongoing strategic guidance and creative production from our expert, in-house teams.
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Building a privacy-forward advertising future
Digital advertising is changing — and we’re leading the way forward. AdRoll uses a combination of zero-, first-, and third-party data to ensure ads stay relevant when user tracking isn’t an option. And while others are reacting to changing laws and regulations, we’re partnering with the industry’s largest players to develop technologies that respect consumer privacy without sacrificing performance.
“We are an active lifestyle brand, and we encourage our customers to go outside, explore their backyards, climb mountains, raft down rivers, and travel to faraway lands. AdRoll helps us help them plan their next great adventure.”
