Hipmunk, a fast-growing travel search site, wanted to determine if and by how much retargeting could drive incremental conversions from potential customers. Additionally, they wanted to close their user feedback loop, maximize conversions from site visitors, and increase their site audience.
AdRoll worked with Hipmunk to conduct a five-week A/B Test that compared conversions among users of the Search and Booking products who viewed retargeted ads, with those who did not. AdRoll also implemented a segmented retargeting campaign for Hipmunk's flight and hotel products within a twelve-month period. Performance was optimized by adjusting cookie duration and retargeting flight product users with the hotel product.