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Benefits of the Adroll Platform

For Everyone:

Transparency

We provide tools for publishers to price their own inventory, package and expose it, and allow advertisers to select where to run their ads before they buy.

Direct

Adroll facilitates direct relationships between online advertisers and publishers. Email a publisher if you can't get what you want in the marketplace, or to ask a question.

Free to Use

Creating a profile in the Adroll.com marketplace is free. Period.

Automation

Adroll.com automates sales by handling ad pricing, forecasting, serving, tracking, ad rotation, billing, and payments.

Especially For Advertisers:

Reach

Advertisers can leverage publisher-created communities to reach highly targeted audiences on sites that would otherwise be difficulty to find, and time-consuming to evaluate (and buy across).

Efficiency

Adroll.com makes it easy to advertise directly on the sites you like. It's one simple process to buy on a single site, or a highly targeted group.

Risk Free

Having a profile enables publishers to offer test campaigns, that give advertisers an opportunity to sample an audience in new environments for free. Publishers can endorse a product or service with these campaigns.

Community Appeal

Publishers endorse products and services with free traffic for the things they love.

Especially For Publishers:

Risk Free

You can set a minimum amount for each ad space, and we only show ads that beat that price. There's only upside revenue potential, above what you already make.

Works With Your Layout

Adroll.com "manages your space" behind your existing ad network, so you don't have to define new space.

Efficiency

No more insertion orders through email, static rate cards, or tweaking your HTML to switch ads. Adroll.com offers a self-service interface for you and your advertisers.

Publicity

Publishers can also demonstrate the quality of their audiences by offering test impressions to relevant advertisers.

Social

Each publisher can sells ads with other sites they hand-pick, in their own ad network. Now, smaller publishers can offer the scale and reach of much larger properties.